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yl acetate. Not the React, though. It’s s

 
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yaya2017



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PostPosted: Tue Feb 06, 2018 1:30 am    Post subject: yl acetate. Not the React, though. It’s s Reply with quote

If our prehistoric nomad ancestors were transported to 2018, one of the technologies they would be most impressed by is our footwear. For most of human history, we have lived on our feet, traveling long distances from place to place. Unfortunately,
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our feet aren’t the ideal shape for an upright animal. They were retrofitted, you could
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say, from life in the trees, leaving
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us and our peripatetic forebears prone to pain and injury.Those forebears might just shed a tear of joy to encounter the variety of spongy, comfortable shoes we’ve devised, the latest of which comes courtesy of Nike. On Jan. 23, it unveiled the Epic React Flyknit. It’s the first sneaker to make full use of Nike’s new React platform, a cushioning technology that feels sort of like standing on a firm, dense marshmallow, which springs back energetically the moment you take your weight off it. It feels particularly agreeable combined with Nike’s foot-hugging, lightweight Flyknit upper.Nike spent more than three years developing React, relying on the expertise of chemists, engineers, designers, and more to bring
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it to its final form. Compared to the generations of shoes that preceded it, Nike says it’s softer, lighter, longer-lasting,
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and returns back more energy. A running shoe works like a spring: When you step down on the sole, it compresses and stores energy. It then releases that energy when you lift your foot. The ideal is for the sole to return as much of that energy as possible, boosting your foot up during your stride.

The shoe releases to the public on Feb. 22, via Nike’s own channels and through select retail partners, and Nike expects a strong response from customers. “It’s going to be a big innovation for us upon launch,” says Brett Holts, the company’s vice president of running footwear. “It will quickly become one of our biggest running platforms.”Nike could use the jolt. In North America, its most important market, it has

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stumbled of late, losing ground to Adidas, its biggest competitor. Whether React can help it regain its footing,
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though, is far from certain.Though React was designed for running, many of the people who will buy the shoes don’t intend to break a sweat in them. The comfort of athletic footwear is one of the biggest reasons the category has proliferated ever since rubber vulcanization in the 19th century made rubber-soled shoes widely available.Everyone from the [CENSORED] sneakerhead to the suburban mom values that bouncy, cushy feeling underfoot. “Comfort is not just an added benefit anymore—it’s a necessity,” Beth Goldstein, the fashion footwear and accessories analyst at research firm NPD Group, said in a Jan. 18 note on what to expect in the category in 2018.That may actually be a challenge for the React platform, though. There are
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lots
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of comfortable sneakers around. Even if it is better, does it offer enough of a difference that people
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will think of it as something unique, rather than just one more option in a crowded market?

Nike was among the companies pioneered sneaker cushioning, going back to cofounder Bill Bowerman pouring urethane into his waffle iron in 1970 to create a flexible, springy outsole that would grip the ground. Holts says the famed waffle sole was one of the inspirations for the Epic React Flyknit.Rubber, though, is no longer what the typical midsole in a running shoe is made of. Today most of the midsoles you see are foam EVA—ethylene vinyl acetate. Not the React, though. It’s something new: “This base is actually a synthetic-rubber base, so it’s a different chemical formulation, and that’s what really helps us get that cushioning, that

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energy return, and then the longevity,” Holts explains.In the sneaker world, there’s a lot of competition
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to provide the bounciest running sole, much of which centers on chemical engineering. Adidas has had success for a few years with its popular Boost soles, which were created by the chemical company BASF and are on exclusive license to Adidas. They’re also not EVA. They’re made of lots of small, individual pellets of TPU—thermoplastic polyurethane—fused together.Under Armour is about to introduce its Hovr platform, developed in partnership with Dow Chemical. It’s an olefin wax-based foam.
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